I get cross when I hear it said that the industry needs so many thousand more workers within the next few years or we are all doomed. It’s not the industry that needs talented staff – “the industry” is an abstraction; it doesn’t care who works in it. Instead, it is companies that need talent – and your company included.
Nor is it the fault of the industry that talented young people avoid construction. That is down to the leadership of the companies lacking sufficient talent.
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