Chris Littlemore on launching Alsop Sparch
Archial Group is only 14 years old, but its life story is complex. It was set up in 1996 and thereafter entered a giddy round of reorganisations, acquisitions, new names, new managers and new business strategies.
The group has announced the launch of Alsop Sparch – the new brand for its international business, which was previously known as Sparch. The change is intended to extract maximum value from the Alsop name, even though star architect Will Alsop himself left the group last summer.
Read the full article published in Building at Alsop’s new look.